Small wholesalers – Seeing the bigger financial picture

small wholesalers


Business intelligence, data mining and real-time big data analytics are not the exclusive domain of bigger enterprise class companies.

Take a look at the business ‘dashboard’ that is displayed above and you will see that we are driving real time business information in the form of metrics and key performance indicators (KPIs) to a specific role in the organisation.

In this example we are showing the Sharp-aX Directors Dashboard and we are sampling real-time data that shows, at the top left of the screen, sales (revenue & GP) for the current month and year to date.

Below this we are showing product sales by product for the current month and year to date.

At the top right, we are showing our profit & loss position for sales & discounts, purchases & discounts and also overheads, again in real-time.

Finally at the lower right hand side of our dashboard we are showing a rolling 12 month cost graph.

This is beyond business intelligence; it represents the beating heart of your organisation’s business health and with this information you can start to make informed operational decisions that align with your business strategy.

Because this is live data, you can also drill down into the detail in order to understand the root cause of any anomaly and you can do this at anytime, anywhere.

Imagine managing your business by exception whilst relaxing by the pool. Completely in control!

This sets a precedent whereby we can create a KPI based dashboard for any formal role in your organisation, from the Chairman to the trade counter, with relevant business information being mined, extracted and presented to the user in real time to enable them to make timely decisions and enable you to monitor, measure and control their activities.

This may seem like a dream to many small wholsalers and business owners who have traditionally supported their fledgling business with manual, paper based spreadsheet systems then migrated to a series of stand-alone ‘point functionality’ systems to support their growing needs – by this we mean a standalone system for accounts, another for quotes, another for web, ‘ad infinitum’.

The upside to this approach is that it appears that costs are kept down but in our experience this is a fallacy where in real terms what is being introduced to the new business are a series of standalone application silo’s resulting in a marked lack of efficiency with errors introduced due to manual re-keying of data, a large amount of time wasted and huge amounts of paper being generated and stored (which again introduces inefficiencies to the process as it then takes an inordinate amount of time to find and recover paper based information).

Plus this approach introduces cost of support/maintenance multiplied by the number of applications supported.

The point is that this type of functionality is considered to be the domain of larger companies as opposed to small wholesalers and businesses and yet it is exactly this type of enhanced functionality that small wholesalers need to thrive – following are some examples of what can be achieved by small wholesalers using the Sharp-aX software:

  • In combination with the other flexible tools within the Sharp-aX core system, including Custom Fields, Custom Objects, Appearance and Validation rules, users can stream and organise their workload to suit their unique business requirements.
  • Save time waiting for reports to print out and instead create a data summary as a Dashboard and see the information at a glance.
  • Drill down into the objects behind the summary and interact with the Dashboard directly.
  • Ensure that your priority customers really are a priority: create a Dashboard of their orders and follow them through the business process.
  • See at a glance figures on the health of your business.
  • See the Profit & Loss and key sales indicators in one place.
  • Control purchasing and ensure that your best-selling products are available.
  • Receive a warning when best-selling products are running low – monitor On Time and In Full.

This is just a small element of the Sharp-aX system which is written specifically for the small to medium wholesaler and incorporates our unique and fully integrated customer/web shop/stock and accounts management suite of software.
Sharp-aX has developed this solution specifically for the modern wholesaler.

It has been created by our own in house team, out of 30+ years’ experience with the wholesaler marketplace.

The Sharp-aX solution allows you to create the ideal back-office system to support your business growth, modelled around your specific business and workflow processes and flexible enough to adapt as your organisational needs develop.

Your Sharp-aX implementation will also bring together the entire workforce as one collaborative team, introducing efficiencies (reducing cost/overhead) and empowering decision making – increasing your revenue and most importantly your gross profit opportunity.

Your solution also introduces the combined benefits of ownership, control, role based access, user defined on-demand reporting and real-time business intelligence plus 24×7 availability.



Please contact Sharp-aX to discuss how we can deliver enterprise class functionality to your wholesale business today.

This is a free of charge consultancy exercise to understand your specific wholesale business pains and address them using our flexible Sharp-aX solution plus 30 years of experience serving the small to medium wholesale business market.

Once we understand your requirement in more detail, this exercise will lead to a 30 minute focussed demonstration where we will present your solution overview. You have no obligation and everything to gain.

Posted: 3rd November 2017

Posted in: Blog

Customer Feedback

"The installation has gone very well, and it has saved us a lot of time and made us more efficient especially on the sales desk. We plan to grow the system over the next few years as the company grows"

Mark Slater, Manager
M&S Distributors

"I have worked closely with the Sharp-Ax Web Development Team for more than 4 years now. When we first started working together, I was incredibly green and had little knowledge of how to go about creating a website.

Sharp-Ax were incredibly patient and helped me through the early stages, quickly earning my trust and respect.

Throughout the process they have come up with some truly innovative solutions to tasks I have set and have worked with me to achieve a platform that I am very happy with.

I would wholeheartedly recommend them to anyone that is looking to either start a website from scratch or are looking to move their business. It sounds corny Jean, Manish and the rest of the team do actually prioritise the customer experience, which in this day and age is refreshing"

Gary Sanderson
Metro Fixings

Skilled, reliable, and excellent customer care

"I've been working closely with the web team at Sharp Ax now for over two years, and during that time they have always been thoroughly professional, reliable and most importantly, very good at what they do.

Our site has gone through strength to strength since we went live around 18 months ago, and it has now become a vital part of our business. We regularly receive glowing compliments about the layout and usability of our website from customers and suppliers, and while I would love to be able to take the credit for it, this is largely down to the website template and CMS, which is simple and easy to use.

As with all tech installations you may get the odd hiccup or something may not integrate seamlessly with your own system at first, but the best thing about Sharp Ax is that any problem is fixed quickly and with the minimum of fuss. It is clear that they prioritise customer satisfaction, which is refreshing to see from a tech company.

I would not hesitate to recommend this company to anyone and I look forward to continuing a strong working relationship moving forward"

Mark Collins
TC Fixings

"We had a big increase in our daily workload as we set up the new system. Our software problems proved to be minimal though and Sharp-aX came to our aid whenever required, so we were able to move forward with total confidence"

Dave Mansfield, Senior Systems and Network Administrator
Apex Grange Ltd

"We wanted to set the company up for the next 15 years with a totally modern Microsoft windows system that has everything we need and all the features that we will need as we grow, and is easy to use. Already it is like having another member of staff and we have all the daily knowledge we need at our fingertips. The sales order processing is splendid"

Simon Carter, Company Manager
Carter Mason Electrical Ltd

"I've looked at different systems and picked Sharp-Ax from Sharp-aX Computer Systems, because it used all modern windows techniques and was by far the best I saw; they are very experienced in electrical wholesalers systems and while they are a large software house which is reassuring, you are still treated as important, whatever size you are"

Jon Bishop, Branch manager
Connect Electrical