Food and Drink Wholesalers

Food and Drink WholesalersFood & Drinks Wholesalers have unique software requirements. There are many of them in this country and Sharp-aX Computer Systems is the perfect fit for all of them.

Food & Drinks Wholesalers need to optimise their stock, have fast and efficient sales operations, competitive pricing and excellent customer service. They need readily accessible management information.

Sharp-aX software is tried and tested. It is installed in sites throughout the country, including KBF Bodybuilders in Manchester and Willersey Provisions Ltd in Worcester.


We know about you!

You have to have a fast and efficient Telesales facility, Use by / Sell by dates, batch tracking, Catch weights, standing orders and stock write offs. You also need the ability to add notes / warnings against order lines, take into account shelf sizes and restricted items against customers.

An integrated website for your customers to place out of hours orders, with access to their price lists and historic orders, will help you to provide even better customer service and increase turnover and profitability. Click and collect and direct deliveries will also improve profitability and service.


Our main featuresFood and Drink Wholesalers

Customer Relationship Manager with Marketing Module & Task Manager, Pricing Service, Rebates, Telesales, fully integrated websites, Key Performance Indicators, workflow rules and multiple product images in full colour plus our new Van routing and Directs (drop shipping) modules.

Store all of your knowledge into the system to ensure top class service, haggling (with margin control) and selling the product you would rather sell. This gives you the best of all worlds, better margins, improved reputation for customer service and the ability to move preferred stock.

One entry to see quotations and/or orders through to delivery note / invoice / sales ledger and  nominal posting. Where orders are specials, there is recognition at goods received time. All of this saves time, removes copying mistakes and frees your staff to work on more money making tasks.

Drill down for complete information at point of sale, but only when you need to see it. Simple screens mean ease of use for all staff. Customer level report writing plus interface to Excel.

Most of our customers start simply and use more and more facilities as their staff become familiar with the Sharp-aX software. As your business grows, use our report writing facility to  recognise the strengths and weaknesses of your business for you to take prompt action.

No waiting for your accountants to highlight sales below cost at the end of the year.

The Sharp-aX Company

We are geographically central and have over 138 customers in England and Wales. We are an excellent size to work with – big enough to respond quickly, but you can speak to our Managing Director, if you ever need to.

Our philosophy is to have only one version of the software with four annual updates included in the annual maintenance charge, at no extra cost.

We have our own design, programming and support resources. The software is written and continually developed in Hertfordshire.

No huge customers – therefore all customers are equal.

No system archiving – history is required to compare product performance over previous months, seasons and years.


Product Design Philosophy

The Sharp-aX software runs on a Microsoft SQL based system, programmed in C# which uses .NET + DevExpress frameworks. It is easy to install and work with, flexible and lightning fast. We save your time and contribute to your profits. Most importantly, our customers have the right computer system for the next 20 years.

Fast, fully Windows based with seamless integration with Word and product imaging. Technical documents and drawings can be easily attached. Other Windows applications can co-exist on the server.

We enhance the software on a continual basis against our own development plan for new and existing customer requirements.

If you would like further information and/or a demonstration of the system, please contact Jean Freeman – or call 01442 505950.

We look forward to hearing from you and talking about your requirements.

Latest News

Coming soon – Two  Sharp-aX apps



Posted: 12th September 2019

Coming soon – Two Sharp-aX apps

The latest Sharp-aX software release



Posted: 24th July 2019

The latest Sharp-aX software release

Customer Bulletin MTD, Apps, 12 months Accounts



Posted: 18th July 2019

Customer Bulletin MTD, Apps, 12 months Accounts

Customer Feedback

"The installation has gone very well, and it has saved us a lot of time and made us more efficient especially on the sales desk. We plan to grow the system over the next few years as the company grows"

Mark Slater, Manager
M&S Distributors

"I have worked closely with the Sharp-Ax Web Development Team for more than 4 years now. When we first started working together, I was incredibly green and had little knowledge of how to go about creating a website.

Sharp-Ax were incredibly patient and helped me through the early stages, quickly earning my trust and respect.

Throughout the process they have come up with some truly innovative solutions to tasks I have set and have worked with me to achieve a platform that I am very happy with.

I would wholeheartedly recommend them to anyone that is looking to either start a website from scratch or are looking to move their business. It sounds corny Jean, Manish and the rest of the team do actually prioritise the customer experience, which in this day and age is refreshing"

Gary Sanderson
Metro Fixings

Skilled, reliable, and excellent customer care

"I've been working closely with the web team at Sharp Ax now for over two years, and during that time they have always been thoroughly professional, reliable and most importantly, very good at what they do.

Our site has gone through strength to strength since we went live around 18 months ago, and it has now become a vital part of our business. We regularly receive glowing compliments about the layout and usability of our website from customers and suppliers, and while I would love to be able to take the credit for it, this is largely down to the website template and CMS, which is simple and easy to use.

As with all tech installations you may get the odd hiccup or something may not integrate seamlessly with your own system at first, but the best thing about Sharp Ax is that any problem is fixed quickly and with the minimum of fuss. It is clear that they prioritise customer satisfaction, which is refreshing to see from a tech company.

I would not hesitate to recommend this company to anyone and I look forward to continuing a strong working relationship moving forward"

Mark Collins
TC Fixings

"We had a big increase in our daily workload as we set up the new system. Our software problems proved to be minimal though and Sharp-aX came to our aid whenever required, so we were able to move forward with total confidence"

Dave Mansfield, Senior Systems and Network Administrator
Apex Grange Ltd

"We wanted to set the company up for the next 15 years with a totally modern Microsoft windows system that has everything we need and all the features that we will need as we grow, and is easy to use. Already it is like having another member of staff and we have all the daily knowledge we need at our fingertips. The sales order processing is splendid"

Simon Carter, Company Manager
Carter Mason Electrical Ltd

"I've looked at different systems and picked Sharp-Ax from Sharp-aX Computer Systems, because it used all modern windows techniques and was by far the best I saw; they are very experienced in electrical wholesalers systems and while they are a large software house which is reassuring, you are still treated as important, whatever size you are"

Jon Bishop, Branch manager
Connect Electrical