How To Improve Website Performance

How To Improve Website Performance

Analytics is a powerful tool used to measure your websites performance and allow you to make decisions on areas where improvements can be made to enhance your customer’s experience.

Along with Google Ads, you can grow your audience through paid advertising, which is quicker than building organic links via search engines, but could lead to more sales on your website.

Making sense of this data could be tricky or time consuming for some, however, our expert team can assist with this and provide you with simplified, visual reports that allow you to easily understand this information.

Standard Website Analytics

Starting with the basics, you can get to know your customers more, from how they reached your website and what devices they use, to their browsing behaviour and the time they spend on your site.

We look at the number of pages they view and how they navigate through the website, as well as measuring popular search terms used and what visitors are looking for across your site.

Standard Website Analytics apply to all our websites and are broken down into 6 categories:

  • Website Visitors (total visitors, locations, languages)
  • Pageviews & Time (pages viewed and total time of site)
  • Campaigns (user defined, newsletters, ads, other)
  • Behaviour Flows (site entry/exit pages, navigation, search terms)
  • Referrals (search engines, social media, other)
  • Technology (Desktop / Mobile Users & Browsers)
Standard Website Analytics
E-Commerce Website Analytics

E-Commerce Website Analytics

In addition to Standard Website Analytics, you can achieve the most out of your online store getting to know your customers shopping habits, including where they are abandoning their baskets and leaving the site.

We look at the most popular products, whether this is by total sales or the number of views and can use your sales performance to measure your average order values along with the total number of converted sales.

E-Commerce Website Analytics only apply to our E-Commerce websites and are broken down into 6 categories:

  • Total Sales / Transactions (revenue, transactions, avg order)
  • Sales Performance (breakdown of revenue, tax, shipping)
  • Products / Brand Performance (top brands and products)
  • Shopping Behaviour (abandonment rates and product views)
  • Product Journey Analysis (from search and related products)
  • Marketing (campaigns, promotions, coupons, affliates)

Goals and Events Tracking

Goals and Events can be set up to track when various actions have been carried out, or just to monitor additional features on a website and how visitors choose to interact with it. Below are just some of the examples of Goals and Events which can be setup.

  • Engaged Visitors (specific time on site or no. of pages viewed)
  • Basket / Cart Interaction (add or remove products from basket)
  • Lead Generation (mailing lists signups and contact form submissions)
  • Web Interactions (links and banner clicks and file downloads)
  • Viewing Online Assets (news articles read or videos played)
  • Checkout Completion (making an actual purchase online)
  • Smart Goals (conversions contributed to Google Ads)
Goals and Events Tracking
PayPerClick Advertising with Google Ads

PayPerClick Advertising with Google Ads

Getting to the top of results in Google can be challenging, as well as very costly with SEO, depending on your industry, it may also be very competitive and you might not actually achieve the results you want.

With PayPerClick Advertising, you can bid to get your ads on top of listings within Google, which is helpful when you don’t get much traffic to your site, better still, you only pay when they visit the website, not when it’s displayed.

We can help set up your Ad Campaigns and when they are triggered, along with measuring conversions via your online store that are contributed to Google Ads. This allows you to manage your budget efficiently, and, any Ads which simply don’t perform can be removed and paused at any time.

Interactive Reports - created in Data Studio

We use Data Studio to produce highly professional, branded reports that are designed with all the elements needed for you to visualise and understand your data.

Data can be displayed in a number of various formats, including; line, bar and pie charts. paginated data tables and geographical maps, making the reports more pleasing to look at.

Unlike PDF or Spreadsheet reports, our interactive reports are designed with date range controls and view filters, allowing you to easily switch from weekly reports, to annual reports, and filter your data by device or location.

Interactive Reports - created in Data Studio
Find out More Information

Call us on 01442 505 950 to speak to a member of the team or use the form to make an enquiry.

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