Meadowcroft Foodservice

Meadowcroft Foodservice


Meadowcroft Foodservice took off some 10-12 years ago when it moved to substantial premises in Fen End in Stotfold.

It was 34 years ago that Wayne Cousins, who was a butcher, went into partnership with his brother Andrew, who was a banker, in a mobile shop in Stevenage which soon turned into a wholesale industrial unit stocking and selling catering products.

They sell to a wide variety of businesses including schools, pubs, nursing homes, restaurants, tourist attractions and many more.

Their computer system was adequate in the early days but, as is so often the case, they outgrew it and in February 2016 they ordered a modern 6 user Sharp-aX system from Sharp-aX Computer Systems in Berkhamsted, Hertfordshire and went live in the following September.

Wayne’s wife Karen joined the business 18 months ago as Administration Manager and has helped to maintain the growth and the high quality of customer service that they pride themselves on.

“It is the most flexible and accessible system I have seen and it has been developed to suit our needs by the Sharp-aX support team with great success”, says Wayne.

The product range has grown to some 5,000 and they sell disposable items as well as food and now employ in-house butchers and their first field salesman.

Computer features they use include automatic customer catchweights, standing orders, pro-active telephone sales and detailed margin reporting-key performance indicators to ensure Wayne has fingertip information at any time.

Wayne again, “With our last system many support calls used to be about system failure, but with Sharp-aX they are invariably requests for small but vital system changes which the support team can action without program changes.”

With a growing business and so many products to manage, Meadowcroft appreciate the regular system updates which keep the company ahead of the market, they are looking forward to a long-term relationship with Sharp-aX.

Posted: 22nd May 2017

Posted in: Blog, Food and drink, Sharp-aX

Customer Feedback

"The installation has gone very well, and it has saved us a lot of time and made us more efficient especially on the sales desk. We plan to grow the system over the next few years as the company grows"

Mark Slater, Manager
M&S Distributors

"I have worked closely with the Sharp-Ax Web Development Team for more than 4 years now. When we first started working together, I was incredibly green and had little knowledge of how to go about creating a website.

Sharp-Ax were incredibly patient and helped me through the early stages, quickly earning my trust and respect.

Throughout the process they have come up with some truly innovative solutions to tasks I have set and have worked with me to achieve a platform that I am very happy with.

I would wholeheartedly recommend them to anyone that is looking to either start a website from scratch or are looking to move their business. It sounds corny Jean, Manish and the rest of the team do actually prioritise the customer experience, which in this day and age is refreshing"

Gary Sanderson
Metro Fixings

Skilled, reliable, and excellent customer care

"I've been working closely with the web team at Sharp Ax now for over two years, and during that time they have always been thoroughly professional, reliable and most importantly, very good at what they do.

Our site has gone through strength to strength since we went live around 18 months ago, and it has now become a vital part of our business. We regularly receive glowing compliments about the layout and usability of our website from customers and suppliers, and while I would love to be able to take the credit for it, this is largely down to the website template and CMS, which is simple and easy to use.

As with all tech installations you may get the odd hiccup or something may not integrate seamlessly with your own system at first, but the best thing about Sharp Ax is that any problem is fixed quickly and with the minimum of fuss. It is clear that they prioritise customer satisfaction, which is refreshing to see from a tech company.

I would not hesitate to recommend this company to anyone and I look forward to continuing a strong working relationship moving forward"

Mark Collins
TC Fixings

"We had a big increase in our daily workload as we set up the new system. Our software problems proved to be minimal though and Sharp-aX came to our aid whenever required, so we were able to move forward with total confidence"

Dave Mansfield, Senior Systems and Network Administrator
Apex Grange Ltd

"We wanted to set the company up for the next 15 years with a totally modern Microsoft windows system that has everything we need and all the features that we will need as we grow, and is easy to use. Already it is like having another member of staff and we have all the daily knowledge we need at our fingertips. The sales order processing is splendid"

Simon Carter, Company Manager
Carter Mason Electrical Ltd

"I've looked at different systems and picked Sharp-Ax from Sharp-aX Computer Systems, because it used all modern windows techniques and was by far the best I saw; they are very experienced in electrical wholesalers systems and while they are a large software house which is reassuring, you are still treated as important, whatever size you are"

Jon Bishop, Branch manager
Connect Electrical