The friendly folk at Fairview Builders Merchants move heaven and quite a lot of earth to ensure the best for their customers. Construction materials, timber and garden landscaping products are their specialities but customers visit the single site Worcestershire yard for so much more than that.

It’s now a world away from the fledgling business which started in 1974 as a small yard in Cheltenham selling reclaimed building materials. A decade on from its launch, the company had expanded to selling new building materials alongside reclaimed ones. As it continued to grow a second site was acquired at Honeybourne, Worcestershire with a total area of 10 acres which included a massive 2 acre yard. Managing Director Stuart Bailey explained: “We took this yard from being used primarily for holding stock, and built it into a successful, independent builder’s merchants in its own right and we feel this transformation is one of the family firm’s biggest successes.”

Fairview leads the way in supplying traditional building supplies, but understands the need to become a modern supplier. Stuart reveals, “We recognised a requirement for a powerful, modern computer system to aid our growth and profitability, and installed a multi user Sharp aX windows based system from Sharp- aX Computer Systems in Berkhamsted.” Already, as it proved easy for all staff to use, it is helping dramatically in areas of customer service, stock management and quotations. Sharp-aX are also moving us towards the ‘paperless office’ and have excellent customer support.

Other aspects which Fairview can eventually use in conjunction with Sharp aX are their upgraded builder’s merchant website with online ordering. “We are also developing our social media presence through Twitter (@fairviewtrading) and Facebook and marketing our products through Ebay.” With its own fleet of vehicles, ranging from a 750kg van to 18-tonne crane offload trucks, it offers a standard one to two-day delivery service of stock items within a 25-mile radius from its yard. Read more


Posted: 8th December 2016

Posted in: Builders, Customers

Customer Feedback

"The installation has gone very well, and it has saved us a lot of time and made us more efficient especially on the sales desk. We plan to grow the system over the next few years as the company grows"

Mark Slater, Manager
M&S Distributors

"I have worked closely with the Sharp-Ax Web Development Team for more than 4 years now. When we first started working together, I was incredibly green and had little knowledge of how to go about creating a website.

Sharp-Ax were incredibly patient and helped me through the early stages, quickly earning my trust and respect.

Throughout the process they have come up with some truly innovative solutions to tasks I have set and have worked with me to achieve a platform that I am very happy with.

I would wholeheartedly recommend them to anyone that is looking to either start a website from scratch or are looking to move their business. It sounds corny Jean, Manish and the rest of the team do actually prioritise the customer experience, which in this day and age is refreshing"

Gary Sanderson
Metro Fixings

Skilled, reliable, and excellent customer care

"I've been working closely with the web team at Sharp Ax now for over two years, and during that time they have always been thoroughly professional, reliable and most importantly, very good at what they do.

Our site has gone through strength to strength since we went live around 18 months ago, and it has now become a vital part of our business. We regularly receive glowing compliments about the layout and usability of our website from customers and suppliers, and while I would love to be able to take the credit for it, this is largely down to the website template and CMS, which is simple and easy to use.

As with all tech installations you may get the odd hiccup or something may not integrate seamlessly with your own system at first, but the best thing about Sharp Ax is that any problem is fixed quickly and with the minimum of fuss. It is clear that they prioritise customer satisfaction, which is refreshing to see from a tech company.

I would not hesitate to recommend this company to anyone and I look forward to continuing a strong working relationship moving forward"

Mark Collins
TC Fixings

"We had a big increase in our daily workload as we set up the new system. Our software problems proved to be minimal though and Sharp-aX came to our aid whenever required, so we were able to move forward with total confidence"

Dave Mansfield, Senior Systems and Network Administrator
Apex Grange Ltd

"We wanted to set the company up for the next 15 years with a totally modern Microsoft windows system that has everything we need and all the features that we will need as we grow, and is easy to use. Already it is like having another member of staff and we have all the daily knowledge we need at our fingertips. The sales order processing is splendid"

Simon Carter, Company Manager
Carter Mason Electrical Ltd

"I've looked at different systems and picked Sharp-Ax from Sharp-aX Computer Systems, because it used all modern windows techniques and was by far the best I saw; they are very experienced in electrical wholesalers systems and while they are a large software house which is reassuring, you are still treated as important, whatever size you are"

Jon Bishop, Branch manager
Connect Electrical