Analytics, Adwords & Reports

Analytics is a powerful tool used to measure your websites performance and allow you to make decisions on areas where improvements can be made to enhance your customer’s experience.

Along with Adwords, you can grow your audience through paid advertising, which is quicker than building organic links via search engines, but could lead to more sales on your website.

Making sense of this data could be tricky or time consuming for some, however, our expert team can assist with this and provide you with simplified, visual reports that allow you to easily understand this information.


Standard Website Analytics

Starting with the basics, you can get to know your customers more, from how they reached your website and what devices they use, to their browsing behaviour and the time they spend on your site.

We look at the number of pages they view and how they navigate through the website, as well as measuring popular search terms used and what visitors are looking for across your site.

Standard Website Analytics apply to all our websites and are broken down into 6 categories:

  • Website Visitors (total visitors, locations, languages)
  • Pageviews & Time (pages viewed and total time of site)
  • Campaigns(user defined, newsletters, ads, other)
  • Behaviour Flows (site entry/exit pages, navigation, search terms)
  • Referrals(search engines, social media, other)
  • Technology(Desktop / Mobile Users & Browsers)


E-Commerce Website Analytics

In addition to Standard Website Analytics, you can achieve the most out of your online store getting to know your customers shopping habits, including where they are abandoning their baskets and leaving the site.

We look at the most popular products, whether this is by total sales or the number of views and can use your sales performance to measure your average order values along with the total number of converted sales.

E-Commerce Website Analytics only apply to our E-Commerce websites and are broken down into 6 categories:

  • Total Sales / Transactions (revenue, transactions, avg order)
  • Sales Performance(breakdown of revenue, tax, shipping)
  • Products / Brand Performance(top brands and products)
  • Shopping Behaviour(abandonment rates and product views)
  • Product Journey Analysis(from search and related products)
  • Marketing (campaigns, promotions, coupons, affliates)


Goals and Events Tracking

Goals and Events can be set up to track when various actions have been carried out, or just to monitor additional features on a website and how visitors choose to interact with it. Below are just some of the examples of Goals and Events which can be setup.

  • Engaged Visitors (specific time on site or no. of pages viewed)
  • Basket / Cart Interaction (add or remove products from basket)
  • Lead Generation (mailing lists signups and contact form submissions)
  • Web Interactions (links and banner clicks and file downloads)
  • Viewing Online Assets (news articles read or videos played)
  • Checkout Completion (making an actual purchase online)
  • Smart Goals (conversions contributed to Google Ads)


PayPerClick Advertising with Google Ads

Getting to the top of results in Google can be challenging, as well as very costly with SEO, depending on your industry, it may also be very competitive and you might not actually achieve the results you want.

With PayPerClick Advertising, you can bid to get your ads on top of listings within Google, which is helpful when you don’t get much traffic to your site, better still, you only pay when they visit the website, not when it’s displayed.

We can help set up your Ad Campaigns and when they are triggered, along with measuring conversions via your online store that are contributed to Google Ads. This allows you to manage your budget efficiently, and, any Ads which simply don’t perform can be removed and paused at any time.


Interactive Reports – created in Data Studio

We use Data Studio to produce highly professional, branded reports that are designed with all the elements needed for you to visualise and understand your data.

Data can be displayed in a number of various formats, including; line, bar and pie charts. paginated data tables and geographical maps, making the reports more pleasing to look at.

Unlike PDF or Spreadsheet reports, our interactive reports are designed with date range controls and view filters, allowing you to easily switch from weekly reports, to annual reports, and filter your data by device or location.

Data collected via

Google Analytics


Used in connection with

Google Tag Manager

Google Ads


Custom reports made in

Google Data Studio  


General Website Reporting

General Website Reporting
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ECommerce Website Reporting

ECommerce Website Reporting
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Goals & Events Reporting

Goals & Events Reporting
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Latest News

Coming soon – Two  Sharp-aX apps



Posted: 12th September 2019

Coming soon – Two Sharp-aX apps

The latest Sharp-aX software release



Posted: 24th July 2019

The latest Sharp-aX software release

Customer Bulletin MTD, Apps, 12 months Accounts



Posted: 18th July 2019

Customer Bulletin MTD, Apps, 12 months Accounts

Customer Feedback

"The installation has gone very well, and it has saved us a lot of time and made us more efficient especially on the sales desk. We plan to grow the system over the next few years as the company grows"

Mark Slater, Manager
M&S Distributors

"I have worked closely with the Sharp-Ax Web Development Team for more than 4 years now. When we first started working together, I was incredibly green and had little knowledge of how to go about creating a website.

Sharp-Ax were incredibly patient and helped me through the early stages, quickly earning my trust and respect.

Throughout the process they have come up with some truly innovative solutions to tasks I have set and have worked with me to achieve a platform that I am very happy with.

I would wholeheartedly recommend them to anyone that is looking to either start a website from scratch or are looking to move their business. It sounds corny Jean, Manish and the rest of the team do actually prioritise the customer experience, which in this day and age is refreshing"

Gary Sanderson
Metro Fixings

Skilled, reliable, and excellent customer care

"I've been working closely with the web team at Sharp Ax now for over two years, and during that time they have always been thoroughly professional, reliable and most importantly, very good at what they do.

Our site has gone through strength to strength since we went live around 18 months ago, and it has now become a vital part of our business. We regularly receive glowing compliments about the layout and usability of our website from customers and suppliers, and while I would love to be able to take the credit for it, this is largely down to the website template and CMS, which is simple and easy to use.

As with all tech installations you may get the odd hiccup or something may not integrate seamlessly with your own system at first, but the best thing about Sharp Ax is that any problem is fixed quickly and with the minimum of fuss. It is clear that they prioritise customer satisfaction, which is refreshing to see from a tech company.

I would not hesitate to recommend this company to anyone and I look forward to continuing a strong working relationship moving forward"

Mark Collins
TC Fixings

"We had a big increase in our daily workload as we set up the new system. Our software problems proved to be minimal though and Sharp-aX came to our aid whenever required, so we were able to move forward with total confidence"

Dave Mansfield, Senior Systems and Network Administrator
Apex Grange Ltd

"We wanted to set the company up for the next 15 years with a totally modern Microsoft windows system that has everything we need and all the features that we will need as we grow, and is easy to use. Already it is like having another member of staff and we have all the daily knowledge we need at our fingertips. The sales order processing is splendid"

Simon Carter, Company Manager
Carter Mason Electrical Ltd

"I've looked at different systems and picked Sharp-Ax from Sharp-aX Computer Systems, because it used all modern windows techniques and was by far the best I saw; they are very experienced in electrical wholesalers systems and while they are a large software house which is reassuring, you are still treated as important, whatever size you are"

Jon Bishop, Branch manager
Connect Electrical