The difference between brand, positioning and differentiation

Marketing expert Nigel Temple, who has worked successfully with Sharp-aX Computer systems talks about the differences between brand, positioning and differentiation

http://www.nigeltemple.com/2018/04/03/what-is-the-difference-between-positioning-differentiation-and-brand/

Here at Sharp-aX, we thought it’d be useful to businesses to see where we sit on the three topics

Positioning

Sharp-aX sits on the flexibility versus price matrix at a competitive intersection, with relatively low price, and a high degree of flexibility when compared to other ERP packages. There are undoubtedly cheaper solutions available, but they’ll lose the flexibility of our system. There are even more flexible systems available but then they’ll usually attract high development charges and ongoing costs.

 

Differentiation

Sharp-ax differs from our competitors as we can put you, as the business owner, firmly in control of your software. If you are interested in learning how to configure the software, we are happy to teach you tips and tricks to get the most out of your package. If you prefer to simply get to the end results, we will always work out the most cost effective answer to your problems.

 

Brand

Sharp-aX stands by what it says and does, we never leave a customer in the lurch and will always take the approach that we’ll fix first and work out the cause second. We stand by our software and do always work to achieve the best outcomes for our customers.


Posted: 4th April 2018

Posted in: Blog, Customers, Sharp-aX

Customer Feedback

"The installation has gone very well, and it has saved us a lot of time and made us more efficient especially on the sales desk. We plan to grow the system over the next few years as the company grows"

Mark Slater, Manager
M&S Distributors

"I have worked closely with the Sharp-Ax Web Development Team for more than 4 years now. When we first started working together, I was incredibly green and had little knowledge of how to go about creating a website.

Sharp-Ax were incredibly patient and helped me through the early stages, quickly earning my trust and respect.

Throughout the process they have come up with some truly innovative solutions to tasks I have set and have worked with me to achieve a platform that I am very happy with.

I would wholeheartedly recommend them to anyone that is looking to either start a website from scratch or are looking to move their business. It sounds corny Jean, Manish and the rest of the team do actually prioritise the customer experience, which in this day and age is refreshing"

Gary Sanderson
Metro Fixings

Skilled, reliable, and excellent customer care

"I've been working closely with the web team at Sharp Ax now for over two years, and during that time they have always been thoroughly professional, reliable and most importantly, very good at what they do.

Our site has gone through strength to strength since we went live around 18 months ago, and it has now become a vital part of our business. We regularly receive glowing compliments about the layout and usability of our website from customers and suppliers, and while I would love to be able to take the credit for it, this is largely down to the website template and CMS, which is simple and easy to use.

As with all tech installations you may get the odd hiccup or something may not integrate seamlessly with your own system at first, but the best thing about Sharp Ax is that any problem is fixed quickly and with the minimum of fuss. It is clear that they prioritise customer satisfaction, which is refreshing to see from a tech company.

I would not hesitate to recommend this company to anyone and I look forward to continuing a strong working relationship moving forward"

Mark Collins
TC Fixings

"We had a big increase in our daily workload as we set up the new system. Our software problems proved to be minimal though and Sharp-aX came to our aid whenever required, so we were able to move forward with total confidence"

Dave Mansfield, Senior Systems and Network Administrator
Apex Grange Ltd

"We wanted to set the company up for the next 15 years with a totally modern Microsoft windows system that has everything we need and all the features that we will need as we grow, and is easy to use. Already it is like having another member of staff and we have all the daily knowledge we need at our fingertips. The sales order processing is splendid"

Simon Carter, Company Manager
Carter Mason Electrical Ltd

"I've looked at different systems and picked Sharp-Ax from Sharp-aX Computer Systems, because it used all modern windows techniques and was by far the best I saw; they are very experienced in electrical wholesalers systems and while they are a large software house which is reassuring, you are still treated as important, whatever size you are"

Jon Bishop, Branch manager
Connect Electrical